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In 1990, a joint venture with Nestlé S.A. called Cereal Partners was formed [22] which markets cereals (including many existing General Mills cereal brands) outside the US and Canada under the Nestlé name. In 2001, the company purchased Pillsbury (sans Burger King) from Diageo, although it was officially described as a "merger".
Cheerios is a brand of cereal manufactured by General Mills in the United States and Canada, consisting of pulverized oats in the shape of a solid torus.In some countries, including the United Kingdom, Cheerios is marketed by Cereal Partners under the Nestlé brand; in Australia and New Zealand, Cheerios is sold as an Uncle Tobys product.
Cinnamon Toast Crunch ( CTC ), [ 1] known as Croque-Cannelle in French Canada and Curiously Cinnamon in the UK (previously Cinnamon Grahams ), and as a variant called Cini Minis in other European and Latin American countries, is a brand of breakfast cereal produced by General Mills and Nestlé. First produced in 1984, [ 2] the cereal aims to ...
Lucky Charms is a brand of breakfast cereal produced by General Mills since 1964. [ 1] The cereal consists of multi-colored marshmallows and pieces of shaped pulverized oat, each resembling one of several objects or symbols associated with good luck. The packaging and marketing features a leprechaun mascot, Lucky.
General Mills made the controversial decision in 2016 to remove artificial dyes from its Lucky Charms and Trix cereals in favor of natural dyes made from fruit and vegetable juices, part of a ...
Golden Grahams was introduced in 1976, and the earliest TV commercials featured a jingle sung to the tune of the James A. Bland song "Oh, Dem Golden Slippers". The cereal is still widely available in Europe, United States and Canada. It is produced by Nestlé and Cereal Partners, except in the US and Canada, where it is made by General Mills.
The Environmental Working Group has found 21 oat-based cereals marketed to children to have "troubling levels" of the chemical. Study: 21 popular cereals found to have cancer-linked Roundup ingredient
General Mills (50%) Cereal Partners Worldwide S.A. is a joint venture between General Mills and Nestlé, established in 1991 to produce breakfast cereals. The company is headquartered in Lausanne, Switzerland, and markets cereals in more than 130 countries (except for the U.S. and Canada, where General Mills markets the cereals directly). [ 1]
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