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The dual-code theory, created by Allan Paivio in 1971, is the theory that we use two separate codes to represent information in our brains: image codes and verbal codes. Image codes are things like thinking of a picture of a dog when you are thinking of a dog, whereas a verbal code would be to think of the word "dog". [31]
Psychology is the scientific study of mind and behavior. [ 1][ 2] Its subject matter includes the behavior of humans and nonhumans, both conscious and unconscious phenomena, and mental processes such as thoughts, feelings, and motives. Psychology is an academic discipline of immense scope, crossing the boundaries between the natural and social ...
Coupon. In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product . Customarily, coupons are issued by manufacturers of consumer packaged goods [ 1] or by retailers, to be used in retail stores as a part of sales promotions. They are often widely distributed through mail ...
Archetypal psychology likens itself to a polytheistic mythology in that it attempts to recognize the myriad fantasies and myths – gods, goddesses, demigods, mortals and animals – that shape and are shaped by our psychological lives. In this framework the ego is but one psychological fantasy within an assemblage of fantasies.
Dual-coding theory is a theory of cognition that suggests that the mind processes information along two different channels; verbal and nonverbal. It was hypothesized by Allan Paivio of the University of Western Ontario in 1971. In developing this theory, Paivio used the idea that the formation of mental imagery aids learning through the picture ...
Cognitive maps are a function of the working brain that humans and animals use for movement in a new environment. They help us in recognizing places, computing directions and distances, and in critical-thinking on shortcuts. They support us in wayfinding in an environment, and act as blueprints for new technology.
Psychology. Industrial and organizational psychology ( I-O psychology) "focuses the lens of psychological science on a key aspect of human life, namely, their work lives. In general, the goals of I-O psychology are to better understand and optimize the effectiveness, health, and well-being of both individuals and organizations." [ 1]
Personnel psychology is the area of I-O psychology that primarily deals with the recruitment, selection and evaluation of personnel, and with other job aspects such as morale, job satisfaction, and relationships between managers and workers in the workplace. [2] It is the field of study that concentrates on the selection and evaluation of ...