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The Philadelphia Flyers are a professional ice hockey team based in Philadelphia. The Flyers compete in the National Hockey League (NHL) as a member of the Metropolitan Division in the Eastern Conference. [ 3] The team plays its home games in Wells Fargo Center in the South Philadelphia Sports Complex, an indoor arena they share with the ...
Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity / public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...
Sales Promotion is media and non-media marketing communication used for a predetermined limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include coupons, sweepstakes, contests, product samples, rebates, tie-ins, self-liquidating premiums, trade shows, trade-ins, and exhibitions.
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The government investigation of Risperdal sales later unearthed one email from a Johnson & Johnson salesperson that was typical of the approach. She told her supervisor that she was going to promise one doctor that if he raised his Risperdal market share from 16 percent to 50 percent in the coming 12 months he could become a paid speaker.
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