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The Standard plan lets users stream in more than one place at a time, but that comes at a premium of more than 50%. ... The elimination of the lowest-priced ad-free option follows Netflix’s ...
The evolution of streaming services reached an integral point as Netflix quietly killed its cheapest ad-free plan ($9.99) in favor of an ad-supported option ($6.99) for new and returning members.
Netflix has quietly removed its lowest-priced ad-free streaming plan in the US just ahead of its quarterly earnings results on Wednesday.The "Basic" plan had been offered to US consumers for $9.99 ...
In reporting Q1 2023 earnings, Netflix said that in the U.S., the ad-supported plan already was producing higher overall average revenue per customer (aka ARPU) than the $15.49/month Standard plan.
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For companies looking to access that audience, Netflix is rolling out new ad units, which can run 10, 20 or 60 seconds, beyond the 15- and 30-second ads currently offered.
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