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Basic users in the US who want an ad-free viewing experience on Netflix will now have two choices: Netflix’s Standard plan, which costs $15.49 per month, and its Premium plan, which costs $22.99 ...
Netflix recently announced that its basic, advertising-free plan would increase from $9.99/month to $11.99/month (for those already subscribed), while the premium, Ultra HD-infused, multiple ...
That means customers who are currently paying the $11.99 monthly rate will have to either opt in for advertising during programs (and pay a lower rate of $6.99) or jump to the next ad-free tier ...
The removal of this plan comes as Netflix has touted the success of its less than two-year-old ad-supported offering, which comes at a cost of $6.99 per month. For ad-free experiences, Netflix ...
For companies looking to access that audience, Netflix is rolling out new ad units, which can run 10, 20 or 60 seconds, beyond the 15- and 30-second ads currently offered.
In reporting Q1 2023 earnings, Netflix said that in the U.S., the ad-supported plan already was producing higher overall average revenue per customer (aka ARPU) than the $15.49/month Standard plan.
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