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The Box Tops for Education ( BTFE) program is an American school fundraising program sponsored by General Mills. [1] [2] Schools can earn 10 cents for every qualifying product purchased by parents and turned in to the school. The program began in California in 1996 as a way for schools to earn money through collecting coupons, known as boxtops ...
General Mills itself was created on June 20, 1928, when Washburn-Crosby President James Ford Bell merged Washburn-Crosby with three other mills. In the same year, General Mills acquired the Wichita Mill and Elevator Company of the industrialist Frank Kell of Wichita Falls, Texas. With the sale, Kell acquired cash plus stock in the corporation.
General Mills (50%) Cereal Partners Worldwide S.A. is a joint venture between General Mills and Nestlé, established in 1991 to produce breakfast cereals. The company is headquartered in Lausanne, Switzerland, and markets cereals in more than 130 countries (except for the U.S. and Canada, where General Mills markets the cereals directly). [1]
General Mills made the controversial decision in 2016 to remove artificial dyes from its Lucky Charms and Trix cereals in favor of natural dyes made from fruit and vegetable juices, part of a ...
Around 1990, General Mills did a promotion called "Picture Yourself on a Wheaties Box," in which, for a fee, they would make a custom Wheaties box from one's own photograph that was sealed in clear acrylic. Kristi Yamaguchi, among other athletes, was featured in advertising this campaign. [citation needed]
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Joseph Lamour. June 7, 2024 at 11:33 PM. Eight Black employees of a General Mills plant in Georgia have filed a class-action complaint against the brand over what they say is race-based ...
In its report, General Mills reaffirmed its guidance for the full year as it shrugged off the sluggish third quarter and remained confident on the fourth quarter. The company still expects ...