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The Dove Campaign for Real Beauty is a worldwide marketing campaign launched by Unilever in 2004 aiming to build self confidence in women and young children. [ 1] Dove 's partners in the campaign included Ogilvy, Edelman Public Relations, and Harbinger Communications (in Canada) along with other consultants. [ 2]
Evolution, also called The Evolution Of Beauty, is an advertising campaign launched by Unilever in 2006 as part of its Dove Campaign for Real Beauty, to promote the newly created Dove Self-Esteem Fund. The centre of the Unilever campaign is a 75-second spot produced by Ogilvy & Mather in Toronto, Ontario, Canada.
Unilever. Unilever PLC is a British multinational fast-moving consumer goods company founded on 2 September 1929 following the merger of British soap maker Lever Brothers and Dutch margarine producer Margarine Unie. It is headquartered in London . The company's products include baby food, beauty products, bottled water, breakfast cereals ...
Pepsodent – dental (outside of the United States) (P/S in Vietnam) Pinuk – body wash, shampoo, and conditioner (Israel) Pond's – beauty lotion, anti-ageing, beauty cleansing foam, lightning toner and lightening cream (Elida Beauty & Pond's Institute) Pond's Men – Facial Wash And Cream (Pond's Institute)
Onslaught (Dove) Onslaught is an online advertising campaign created by Unilever in 2007 to promote the Dove Self-Esteem Fund. It is the third such piece to be released, following Daughters and Evolution. As with the previous spots, the 80-second spot was managed by advertising agency Ogilvy & Mather and was directed by Tim Piper.
July 30, 2024 at 9:32 AM. NEW YORK (AP) — It is not easy to be an outsider in country music, but Orville Peck has made a career out of it. On his third album, “Stampede,” his nonconformist ...
Sen. Dick Durbin (D-Ill.) downplayed concerns that changes in Vice President Harris’s positions could influence voters in November. Harris’s policy platform has changed somewhat since her 2020 ...
Dove Real Beauty Sketches is a short film produced in 2013 as part of the Dove Campaign for Real Beauty marketing campaign. The aim of the film is to show women that they are more beautiful than they think they are by comparing self-descriptions to those of strangers. In the video, which was produced by the Ogilvy & Mather ad agency, several ...