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2. Promotional merchandise - Wikipedia

   en.wikipedia.org/wiki/Promotional_merchandise

   Marketing. Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products, which are often informally called promo products, swag [1] ( mass nouns ), tchotchkes, or freebies ( count nouns ), are used in marketing and sales.

3. Tchotchke - Wikipedia

   en.wikipedia.org/wiki/Tchotchke

   The word may also refer to free promotional items dispensed at trade shows, conventions, and similar commercial events. They can also be sold as cheap souvenirs in tourist areas, which are sometimes called "tchotchke shops".

4. Discounts and allowances - Wikipedia

   en.wikipedia.org/wiki/Discounts_and_allowances

   Trade discount is the discount allowed on retail price of a product or something. for e.g. Retail price of a cream is 25 and trade discount is 2% on 25. Trade rate discount . A trade rate discount, sometimes also called "trade discount", is offered by a seller to a buyer for purposes of trade or reselling, rather than to an end user.

5. Promotional Products Association International - Wikipedia

   en.wikipedia.org/wiki/Promotional_Products...

   Mr. Bunting's publication and book on promotional products and their impact on business expansion had contributed to the recognition of the industry. In 1914, trade shows became a part of the association's conventions, with 32 exhibitors present at the first event. In 1928, PPAI celebrated its 25th anniversary with more than 132 members.

6. Sales promotion - Wikipedia

   en.wikipedia.org/wiki/Sales_promotion

   Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity / public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...

7. Trade promotion (marketing) - Wikipedia

   en.wikipedia.org/wiki/Trade_promotion_(marketing)

   Trade Promotion is a marketing technique aimed at increasing demand for products in retail stores based on special pricing, display fixtures, demonstrations, value-added bonuses, no-obligation gifts, and more. [2] Trade Promotions can offer several benefits to businesses. Retail stores can be an extremely competitive environment; trade ...