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Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity / public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...
Coupon. In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product . Customarily, coupons are issued by manufacturers of consumer packaged goods [1] or by retailers, to be used in retail stores as a part of sales promotions. They are often widely distributed through mail ...
Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile applications. [1]
Velti and Infinian Partner to Bring Mobile Coupons Full Circle From Coupon Distribution to Redemption, Solution Enables Coupon Targeting, Enhancing Consumers' In-Store Experience SAN FRANCISCO ...
The New York Times reports that "some advertisers are beginning to invest in mobile coupons - discounts that are delivered to customers' cellphones (with their permission), often via text messages ...
Mobile campaign. A mobile campaign is a campaign, usually marketing, advertising, or public relations -related, through which organizations contact their audience through SMS (text messaging). This form of campaigning allows organizations to reach out and establish relationships with an audience in a more individualized, intimate way.
Digital coupons (also known as e-coupons, e-clips or clipped deals) are the digital analogue of paper coupons which are used to provide customers with discounts or gifts in order to attract the purchase of some products. Mostly, grocery and drug stores offer e-coupon services in loyalty program events. Even though there are still traditional ...
The app is currently available for iOS ( iPhone and iPod Touch only) and Android devices. SnipSnap is a mobile coupon application that allows users to take a photograph of a printed coupon in order to find or create a mobile coupon, which can later be redeemed at the register. The app scans the images, logos, and barcodes of the original coupon ...