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  2. Trade promotion (marketing) - Wikipedia

    en.wikipedia.org/wiki/Trade_promotion_(marketing)

    Coupons instantly reduce the price of a product, making it more desirable to consumers. Coupons can have both advantages and disadvantages. Coupons create brand awareness. The consumer sees the brand name on the coupon even when the coupon is not redeemed. Coupons, also, encourage consumers to purchase brands on the next trip to the store.

  3. Premium (marketing) - Wikipedia

    en.wikipedia.org/wiki/Premium_(marketing)

    The All Black collectors’ cards found in Sanitarium Weet Bix boxes are a good example of this. A successful premium campaign is beneficial to a company as it aids in establishing effective consumer relationships. A good campaign will: strengthen early-stage consumer relationships; encourage continued repeat business

  4. Tadalafil - Wikipedia

    en.wikipedia.org/wiki/Tadalafil

    Tadalafil, sold under the brand name Cialis among others, is a medication used to treat erectile dysfunction, benign prostatic hyperplasia, and pulmonary arterial hypertension. [ 5 ] [ 6 ] [ 8 ] It is taken by mouth . [ 8 ]

  5. Placeholder name - Wikipedia

    en.wikipedia.org/wiki/Placeholder_name

    Placeholder name on a website. Placeholder names are intentionally overly generic and ambiguous terms referring to things, places, or people, the names of which or of whom do not actually exist; are temporarily forgotten, or are unimportant; or in order to avoid stigmatization, or because they are unknowable or unpredictable given the context of their discussion; or to deliberately expunge ...

  6. Price discrimination - Wikipedia

    en.wikipedia.org/wiki/Price_discrimination

    For example, schedule-sensitive business passengers willing to pay $300 for a seat from city A to city B cannot purchase a $150 ticket because the $150 booking class has restrictions, such as a Saturday-night stay or a 15-day advance purchase, that discourage or prevent sales to business passengers. [45]

  7. Reinvestment risk - Wikipedia

    en.wikipedia.org/wiki/Reinvestment_risk

    The same is true of bonds with high coupon rates. Zero-coupon bonds, which are issued by the U.S. Department of the Treasury, have no coupon reinvestment risk because they have no periodic coupon payments, interest being paid in full when the bond matures.

  8. Cross-promotion - Wikipedia

    en.wikipedia.org/wiki/Cross-promotion

    Cross-promotion is a form of marketing promotion where customers of one product or service are targeted with promotion of a related product. A typical example is cross-media marketing of a brand; for example, Oprah Winfrey's promotion on her television show of her books, magazines and website.

  9. Callable bond - Wikipedia

    en.wikipedia.org/wiki/Callable_bond

    A callable bond (also called redeemable bond) is a type of bond (debt security) that allows the issuer of the bond to retain the privilege of redeeming the bond at some point before the bond reaches its date of maturity. [1]