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Color psychology is the study of colors and hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that can cause certain emotions in people. [ 1] How color influences individuals may differ depending on age, gender, and culture. [ 2]
Gestalt psychology is often associated with the adage, "The whole is greater than the sum of its parts". In Gestalt theory, information is perceived as wholes rather than disparate parts which are then processed summatively. As used in Gestalt psychology, the German word Gestalt ( / ɡəˈʃtælt, - ˈʃtɑːlt / gə-SHTA (H)LT, [ 4][ 5] German ...
The list below includes all these, and other, influential schools of thought in psychology: Activity-oriented approach. Analytical psychology. Anti-psychiatry. Anomalistic psychology. Associationism. Behaviorism (see also radical behaviorism) Behavioural genetics. Bioenergetics.
In psychology, transduction refers to reasoning from specific cases to general cases, typically employed by children during their development. The word has many specialized definitions in varying fields. Furthermore, transduction is defined as what takes place when many sensors in the body convert physical signals from the environment into ...
Psychological pricing (also price ending or charm pricing) is a pricing and marketing strategy based on the theory that certain prices have a psychological impact. In this pricing method, retail prices are often expressed as just-below numbers: numbers that are just a little less than a round number, e.g. $19.99 or £2.98. [ 1]
Media psychology is the branch and specialty field in psychology that focuses on the interaction of human behavior with media and technology. Media psychology is not limited to mass media or media content; it includes all forms of mediated communication and media technology-related behaviors, such as the use, design, impact, and sharing ...
Psychological resistance, also known as psychological resistance to change, is the phenomenon often encountered in clinical practice in which patients either directly or indirectly exhibit paradoxical opposing behaviors in presumably a clinically initiated push and pull of a change process. In other words, the concept of psychological ...