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Customer data platform. A customer data platform ( CDP) is a collection of software which creates a persistent, unified customer database that is accessible to other systems. Data is pulled from multiple sources, cleaned and combined to create a single customer profile. This structured data is then made available to other marketing systems. [ 1]
Crunchbase was founded in 2007 by Michael Arrington as an outside database to track startups featured in articles on TechCrunch . In September 2010, AOL acquired Crunchbase. [citation needed] In November 2013, AOL entered into a dispute with startup Pro Populi over the company's use of the entire Crunchbase dataset in apps that Pro Populi ...
FileMaker. FileMaker is a cross-platform relational database application developed by Claris International, a subsidiary of Apple Inc. It integrates a database engine with a graphical user interface ( GUI) and security features, allowing users to visually modify a database. Versions for desktops, servers, iOS, and web-delivery have been released.
An SQL select statement and its result. In computing, a database is an organized collection of data or a type of data store based on the use of a database management system ( DBMS ), the software that interacts with end users, applications, and the database itself to capture and analyze the data. The DBMS additionally encompasses the core ...
Siebel Systems, Inc. ( / ˈsiːbəl /) was an American software company principally engaged in the design, development, marketing, and support of customer relationship management (CRM) applications—notably Siebel CRM . The company was founded by Thomas Siebel and Patricia House in 1993. At first known mainly for its sales force automation ...
Customer data management. Customer data management (CDM) is the ways in which businesses keep track of their customer information and survey their customer base in order to obtain feedback. CDM includes a range of software or cloud computing applications designed to give large organizations rapid and efficient access to customer data.