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  2. App store optimization - Wikipedia

    en.wikipedia.org/wiki/App_store_optimization

    App store optimization (ASO) is the process of increasing an app or game’s visibility in an app store, with the objective of increasing organic app downloads. Apps are more visible when they rank highly on a wide variety of search terms ( keyword optimization ), maintain a high position in the top charts, or get featured on the store.

  3. Mobile app - Wikipedia

    en.wikipedia.org/wiki/Mobile_app

    Mobile app. A mobile application or app is a computer program or software application designed to run on a mobile device such as a phone, tablet, or watch. Mobile applications often stand in contrast to desktop applications which are designed to run on desktop computers, and web applications which run in mobile web browsers rather than directly ...

  4. App store - Wikipedia

    en.wikipedia.org/wiki/App_store

    App store. An app store, also called an app marketplace or app catalog, is a type of digital distribution platform for computer software called applications, often in a mobile context. Apps provide a specific set of functions which, by definition, do not include the running of the computer itself. Complex software designed for use on a personal ...

  5. ASO - Wikipedia

    en.wikipedia.org/wiki/ASO

    ASO or "anvil-shaped object", a cheap anvil made of inferior materials. Arbitrary slice ordering, an algorithm for loss prevention during image or video compression. App store optimization, a process of improving the visibility of a mobile app in an App Store. Areostationary orbit, a circular synchronous orbit around Mars in the equatorial plane.

  6. Mobile marketing - Wikipedia

    en.wikipedia.org/wiki/Mobile_marketing

    Therefore, mobile marketers have increasingly taken advantage of smartphone apps as a marketing resource. Marketers aim to optimize the visibility of an app in a store, which will maximize the number of downloads. This practice is called App Store Optimization (ASO). There is a lot of competition [24] in this field as well. However, just like ...

  7. Application portfolio management - Wikipedia

    en.wikipedia.org/wiki/Application_portfolio...

    Application portfolio management. IT Application Portfolio Management ( APM) is a practice that has emerged in mid to large-size information technology (IT) organizations since the mid-1990s. [ 1] Application Portfolio Management attempts to use the lessons of financial portfolio management to justify and measure the financial benefits of each ...

  8. Program optimization - Wikipedia

    en.wikipedia.org/wiki/Program_optimization

    Program optimization. In computer science, program optimization, code optimization, or software optimization is the process of modifying a software system to make some aspect of it work more efficiently or use fewer resources. [1] In general, a computer program may be optimized so that it executes more rapidly, or to make it capable of ...

  9. App Store (Apple) - Wikipedia

    en.wikipedia.org/wiki/App_Store_(Apple)

    Website. appstore .com. The App Store is an app marketplace developed and maintained by Apple, for mobile apps on its iOS and iPadOS operating systems. The store allows users to browse and download approved apps developed within Apple's iOS SDK. Apps can be downloaded on the iPhone, iPod Touch, or iPad, and some can be transferred to the Apple ...