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2. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid traffic (known as "natural" or " organic " results) rather than direct traffic or paid traffic .

3. Keyword research - Wikipedia

   en.wikipedia.org/wiki/Keyword_research

   Keyword research is a practice search engine optimization (SEO) professionals use to find and analyze search terms that users enter into search engines when looking for products, services, or general information. Keywords are related to search queries.

4. Yoast SEO - Wikipedia

   en.wikipedia.org/wiki/Yoast_SEO

   Yoast SEO is a search engine optimization (SEO) tool plug-in for WordPress. History [ edit ] Yoast SEO created its first WordPress SEO plugin in 2007 - originally named WordPress SEO: it was developed as a WordPress plugin by SEO consultant Joost de Valk . [1]

5. Spamdexing - Wikipedia

   en.wikipedia.org/wiki/Spamdexing

   Spamdexing (also known as search engine spam, search engine poisoning, black-hat search engine optimization, search spam or web spam) [1] is the deliberate manipulation of search engine indexes. It involves a number of methods, such as link building and repeating unrelated phrases, to manipulate the relevance or prominence of resources indexed ...

6. Search engine marketing - Wikipedia

   en.wikipedia.org/wiki/Search_engine_marketing

   Search engine marketing ( SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. [1] SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a ...

7. Local search engine optimisation - Wikipedia

   en.wikipedia.org/wiki/Local_search_engine...

   Internet marketing. Local search engine optimization ( local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine 's unpaid results (known as its SERP, search engine results page) often referred to as "natural", "organic", or "earned" results. [1]