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Vertical market software is aimed at addressing the needs of any given business within a discernible vertical market (specific industry or market). While horizontal market software can be useful to a wide array of industries (such as word processors or spreadsheet programs), vertical market software is developed for and customized to a specific industry's needs.
Horizontal and vertical market. The medicine industry is an example of a vertical market. A vertical market is a market in which vendors offer goods and services specific to an industry, trade, profession, or other group of customers with specialized needs. A horizontal market is a market in which a product or service meets the needs of a wide ...
In microeconomics, management and international political economy, vertical integration, also referred to as vertical consolidation, is an arrangement in which the supply chain of a company is integrated and owned by that company. Usually each member of the supply chain produces a different product or (market-specific) service, and the products ...
Horizontal market software. In computer software, horizontal market software is a type of application software that is useful in a wide range of industries. This is the opposite of vertical market software, which has a scope of usefulness limited to few industries. Horizontal market software is also known as " productivity software ."
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The company's business strategy is to acquire software companies, and then hold them for the long term. It has acquired over 500 businesses since being founded. It focuses on vertical market software companies (i.e. those that create software for a particular industry or market, as opposed to creating software usable for a wide variety of markets).
Vertica. Vertica is an analytic database management software company. [ 1][ 2] Vertica was founded in 2005 by the database researcher Michael Stonebraker with Andrew Palmer as the founding CEO. Ralph Breslauer and Christopher P. Lynch served as CEOs later on. Lynch joined as Chairman and CEO in 2010 and was responsible for Vertica's acquisition ...
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