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The main academic full-text databases are open archives or link-resolution services, although others operate under different models such as mirroring or hybrid publishers. Such services typically provide access to full text and full-text search, but also metadata about items for which no full text is available.
Marketing. Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior . This involves specifying the data required to address these ...
Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [ 1] It is an important component of business strategy [ 2] and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the ...
Quantitative marketing research is the application of quantitative research techniques to the field of marketing research.It has roots in both the positivist view of the world, and the modern marketing viewpoint that marketing is an interactive process in which both the buyer and seller reach a satisfying agreement on the "four Ps" of marketing: Product, Price, Place (location) and Promotion.
JSTOR (/ ˈ dʒ eɪ s t ɔːr / JAY-stor; short for Journal Storage) [2] is a digital library of academic journals, books, and primary sources founded in 1994. Originally containing digitized back issues of academic journals, it now encompasses books and other primary sources as well as current issues of journals in the humanities and social sciences. [3]
Operations research ( British English: operational research) (U.S. Air Force Specialty Code: Operations Analysis), often shortened to the initialism OR, is a discipline that deals with the development and application of analytical methods to improve decision-making. [ 1] The term management science is occasionally used as a synonym.
Business and management research is a systematic inquiry that helps to solve business problems and contributes to management knowledge. It Is an applied research . Four factors (Easterby-Smith, 2008) combine to make business and management a distinctive focus for research : Transdiscipline approach. Information access is difficult since ...
A case study is an in-depth, detailed examination of a particular case (or cases) within a real-world context. [1] [2] For example, case studies in medicine may focus on an individual patient or ailment; case studies in business might cover a particular firm's strategy or a broader market; similarly, case studies in politics can range from a narrow happening over time like the operations of a ...