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The Dove Campaign for Real Beauty is a worldwide marketing campaign launched by Unilever in 2004 aiming to build self confidence in women and young children. [ 1] Dove 's partners in the campaign included Ogilvy, Edelman Public Relations, and Harbinger Communications (in Canada) along with other consultants. [ 2]
Dove is an American personal care brand owned by Unilever, a British consumer goods company. The products are sold in more than 150 countries and are offered for women , men , babies and kids . Dove's logo is a silhouette profile of the brand's namesake bird .
References: [ 1] Logo used from 1992 to 2002. Primary logo used since 2002 on P&G branded products, formerly used as a corporate logo until 2013. The Procter & Gamble Company ( P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, [ 2] founded in 1837 [ 3] by William Procter and James Gamble. [ 4]
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