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ITVX (formerly ITV Hub and ITV Player) is a British ad-supported video-on-demand streaming service operated by ITV. The service offers original content from the broadcaster, as well as some exclusive and licensed programming. [ 1] ITV Hub had at least 30 million registered users.
Popular examples of streaming services include Netflix, Spotify, and YouTube . An over-the-top media service (OTT) is a streaming media service offered directly to viewers via the Internet. OTT bypasses cable, broadcast, and satellite television platforms, the companies that traditionally act as controllers or distributors of such content.
Since the rise of Netflix and subsequent other Subscription Video on Demand services (SVODs), European PSBs and media companies, in particular, have started to find ways to compete with the increasing dominance of American SVODs, and many old rivalries have been put aside in preference of collaboration by creating jointly controlled SVODs, such as BritBox, Salto (backed by French networks TF1 ...
ITVX is being launched as part of the broadcaster’s ‘digital first windowing strategy’.
The new service will replace ITV Hub. For premium support please call: 800-290-4726 more ways to reach us
Streaming television is the digital distribution of television content, such as television series and films, streamed over the Internet. [1] Standing in contrast to dedicated terrestrial television delivered by over-the-air aerial systems, cable television, and/or satellite television systems, [2] streaming television is provided as over-the-top media (OTT), [3] or as Internet Protocol ...
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