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Coupons can be used to research the price sensitivity of different groups of buyers (by sending out coupons with different dollar values to different groups). Time, location and sizes (e.g. five pound vs. 20 pound bag) [12] affect prices; coupons are part of the marketing mix. [13] So is knowing about the customer. [14] [12]
The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.
Often sari-sari store owners apply a markup of about 10% on average, compared to the 20% average markup of the 24/7 convenience store alternatives such as 7-Eleven, so most Filipinos tend to buy at sari-sari stores when possible. Sari-sari stores have higher prices when compared to supermarkets but provide several benefits to their customers. [5]
Target: Get up to 50% off select home items, 25% off select vacuums and more. Walmart : Get up to 65% off with flash deals on home goods, apparel and more. The reviews quoted above reflect the ...
This one's roasted with lemon and rosemary and served with a caper compound butter. ... This 2-tier under-sink organizer is a 'great space-saver' and today it's 20% off. AOL. All-Clad cookware is ...
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