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History. 1892 Straits Settlements stamp. A postal service had been available in Singapore since the contemporary city was founded by Stamford Raffles in 1819. Postal services were first directly organised in Singapore in 1826, and from 1829 rectangular postmarks began to be used on local correspondence.
Coupon. In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product . Customarily, coupons are issued by manufacturers of consumer packaged goods [ 1] or by retailers, to be used in retail stores as a part of sales promotions. They are often widely distributed through mail ...
The Government of Singapore is defined by the Constitution of the Republic of Singapore to consist of the President and the Executive. Executive authority of Singapore is vested in the President but exercised on the advice of the Cabinet led by the Prime Minister. The President, acting as the Head of State, may only act in their discretion in ...
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Non-price competition. A model of imperfect competition in the short-run. Non-price competition is a marketing strategy "in which one firm tries to distinguish its product or service from competing products on the basis of attributes like design and workmanship". [ 1] It often occurs in imperfectly competitive markets because it exists between ...
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Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity / public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...
International reply coupon. An international reply coupon (IRC) is a coupon that can be exchanged for one or more postage stamps representing the minimum postage for an unregistered priority airmail letter sent to another Universal Postal Union (UPU) member country. IRCs are accepted by all UPU member countries.