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Discounts and allowances are reductions to a basic price of goods or services.. They can occur anywhere in the distribution channel, modifying either the manufacturer's list price (determined by the manufacturer and often printed on the package), the retail price (set by the retailer and often attached to the product with a sticker), or the list price (which is quoted to a potential buyer ...
Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity / public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...
Coupon. In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product . Customarily, coupons are issued by manufacturers of consumer packaged goods [ 1] or by retailers, to be used in retail stores as a part of sales promotions. They are often widely distributed through mail ...
Manufacturer Coupon Redemption Detail 882 Direct Store Delivery Summary Information 883 Market Development Fund Allocation 884 Market Development Fund Settlement 885 Retail Account Characteristics 886 Customer Call Reporting 887 Coupon Notification 888 Item Maintenance 889 Promotion Announcement 890 Contract & Rebate Management Transaction 891
Price look-up codes, commonly called PLU codes, PLU numbers, PLUs, produce codes, or produce labels, are a system of numbers that uniquely identify bulk produce sold in grocery stores and supermarkets. The codes have been in use since 1990, and over 1400 have been assigned. [ 1] The codes are administered by the International Federation for ...
GP – Gross Profit. GPO – Group purchasing organization. GRN – Goods Receipt Note. GRNI – Goods Receipt Not Invoiced. GSV – Gross Sales Value. GVC – Global value chain. GMROII – Gross Margin Return on Inventory Investment. G&A – General and Administration expense. expenditures related to the day-to-day operations of a business.
Rebate (marketing) In marketing, a rebate is a form of buying discount and is an amount paid by way of reduction, return, or refund that is paid retrospectively. It is a type of sales promotion that marketers use primarily as incentives or supplements to product sales. Rebates are also used as a means of enticing price-sensitive consumers into ...
Advertising is the paid presentation and promotion of ideas, goods, or services by an identified sponsor in a mass medium. Examples include print ads, radio, television, billboard, direct mail, brochures and catalogs, signs, in-store displays, posters, mobile apps, motion pictures, web pages, banner ads, emails. [1] [2] [4] [5]