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  2. Scam letters - Wikipedia

    en.wikipedia.org/wiki/Scam_letters

    A scam letter is a document, distributed electronically or otherwise, to a recipient misrepresenting the truth with the aim of gaining an advantage in a fraudulent manner. Origin [ edit ] Currently it is unclear how far back the origin of scam letters date.

  3. FTC bans fake online reviews, inflated social media influence ...

    www.aol.com/news/ftc-bans-fake-online-reviews...

    Typically, rules are published within days of their adoption, meaning that consumers can expect to see the FTC’s fake review ban go into effect starting in mid-October. “Fake reviews not only ...

  4. Advance-fee scam - Wikipedia

    en.wikipedia.org/wiki/Advance-fee_scam

    Advance-fee scam. An advance-fee scam is a form of fraud and is one of the most common types of confidence tricks. The scam typically involves promising the victim a significant share of a large sum of money, in return for a small up-front payment, which the fraudster claims will be used to obtain the large sum. [ 1][ 2] If a victim makes the ...

  5. O2 issues ‘discount’ scam warning to customers - AOL

    www.aol.com/o2-issues-discount-scam-warning...

    Fraudsters calling subscribers with fake offer of 30 per cent off mobile bills, company warns

  6. ‘Disgruntled’ employees are offering ‘top-secret’ discount on ...

    www.aol.com/disgruntled-employees-offering-top...

    A part of the scam asks the customer to pay only for shipping costs. ‘Disgruntled’ employees are offering ‘top-secret’ discount on TikTok. How scam works

  7. White van speaker scam - Wikipedia

    en.wikipedia.org/wiki/White_van_speaker_scam

    The white van speaker scam is a scam sales technique in which a con artist makes a buyer believe they are getting a good price on home entertainment products. Often a con artist will buy inexpensive, generic speakers [1] and convince potential buyers that they are premium products worth hundreds or thousands of dollars, offering them for sale at a price that the buyer thinks is heavily ...

  8. Brand equity - Wikipedia

    en.wikipedia.org/wiki/Brand_equity

    Brand equity. Brand equity, in marketing, is the worth of a brand in and of itself – i.e., the social value of a well-known brand name. The owner of a well-known brand name can generate more revenue simply from brand recognition, as consumers perceive the products of well-known brands as better than those of lesser-known brands. [ 1][ 2][ 3][ 4]

  9. New scam targeting current, former Duquesne Light customers - AOL

    www.aol.com/news/scam-targeting-current-former...

    A new scam is targeting current and former customers of Duquesne Light.