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2. Peak–end rule - Wikipedia

   en.wikipedia.org/wiki/Peak–end_rule

   Peak–end rule. The peak–end rule is a psychological heuristic in which people judge an experience largely based on how they felt at its peak (i.e., its most intense point) and at its end, rather than based on the total sum or average of every moment of the experience. The effect occurs regardless of whether the experience is pleasant or ...

3. Touchpoint - Wikipedia

   en.wikipedia.org/wiki/Touchpoint

   A touchpoint can be defined as any way consumers can interact with a business organization, whether person-to-person, through a website, an app or any form of communication ("Touchpoint Glossary", n.d.). When consumers connect with these touchpoints they can consider their perceptions of the business and form an opinion (Stein, & Ramaseshan, 2016).

4. Buzzword of the Week: Bringing the 'Pain Point' - AOL

   www.aol.com/news/2011-03-14-buzzword-of-the-week...

   Discussing the adoption of customer relationship management software, CFO Magazine's Scott Leibs noted that "One school of thought holds that companies should focus on a critical 'pain point' and ...

5. Loss aversion - Wikipedia

   en.wikipedia.org/wiki/Loss_aversion

   One example is which option is more attractive between option A ($1,500 with a probability of 33%, $1,400 with a probability of 66%, and $0 with a probability of 1%) and option B (a guaranteed $920). Prospect theory and loss aversion suggests that most people would choose option B as they prefer the guaranteed $920 since there is a probability ...

6. Study Reveals the Pain Points U.S. Consumers Experience ... - AOL

   www.aol.com/study-reveals-pain-points-u...

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7. Persona (user experience) - Wikipedia

   en.wikipedia.org/wiki/Persona_(user_experience)

   Persona (user experience) A persona (also user persona, user personality, customer persona, buyer persona) in user-centered design and marketing is a personalized fictional character created to represent a user type that might use a site, brand, or product in a similar way. [1] Personas represent the similarities of consumer groups or segments ...

8. Referred pain - Wikipedia

   en.wikipedia.org/wiki/Referred_pain

   Referred pain, also called reflective pain, [1] is pain perceived at a location other than the site of the painful stimulus.An example is the case of angina pectoris brought on by a myocardial infarction (heart attack), where pain is often felt in the left side of neck, left shoulder, and back rather than in the thorax (chest), the site of the injury.

9. Consumer behaviour - Wikipedia

   en.wikipedia.org/wiki/Consumer_behaviour

   These motivations may be negative (to avoid pain or unpleasantness) or positive (to achieve some type of reward such as sensory gratification). [67] One approach to understanding motivations was developed by Abraham Maslow. Maslow's hierarchy of needs is based on five levels of needs, organised accordingly to the level of importance.