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In the 1960s projects were organized to help less advantaged students in developing countries the Book Aid project, which sought to send medical books from wealthier nations and the Equipment Appeal, which promoted the shipping of surplus medical equipment to these countries. The 1970s medical students saw a need for the decentralization of IFMSA.
Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. [ 1] Often, this involves radical changes to a brand's logo ...
A unique selling proposition (USP) refers to the unique benefit exhibited by a company, service, product or brand that enables it to stand out from competitors. [ 4] The unique selling proposition must be a feature that highlights product benefits that are meaningful to consumers. [ 5] USP focuses on explicit claims of uniqueness involving an ...
Free shipping is a marketing tactic used primarily by online vendors and mail-order catalogs as a sales strategy to attract customers. [1] Online sales model
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Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. [1] It is a type of publicity. [2] The term was popularized by Jay Conrad Levinson's 1984 book Guerrilla Marketing.
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