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General Mills. General Mills, Inc., is an American multinational manufacturer and marketer of branded processed consumer foods sold through retail stores. Founded on the banks of the Mississippi River at Saint Anthony Falls in Minneapolis, the company originally gained fame for being a large flour miller.
Betty Crocker products, owned by General Mills, had one of the best-known premium programs when the company started inserting coupons in bags of flour in 1929 which consumers could collect and use to purchase Oneida flatware at a reduced price.
Reese's Puffs (formerly Reese's Peanut Butter Puffs) is a corn-based breakfast cereal manufactured by General Mills inspired by Reese's Peanut Butter Cups. [3][4] At its launch in May 1994 [5] the cereal consisted of corn puffs flavored with chocolate and peanut butter. Later, the formula was revised to be a mixture of chocolate puffs and ...
In addition to tweaking prices and increasing coupons to lure back shoppers, General Mills plans to invest in promotional activity—including bringing back the Pillsbury Doughboy —and improving ...
Cereal Partners Worldwide S.A. is a joint venture between General Mills and Nestlé, established in 1991 to produce breakfast cereals. The company is headquartered in Lausanne, Switzerland, and markets cereals in more than 130 countries (except for the U.S. and Canada, where General Mills markets the cereals directly).
In the following video, Motley Fool consumer goods analyst Blake Bos takes a question from a Fool reader, who asks, "What do you think of General Mills ?" The retail space is in the midst of the ...
Annie's Homegrown (or simply Annie's) is an American organic food company owned by General Mills. The company was founded in Hampton, Connecticut, by Annie Withey and Andrew Martin, who had previously founded Smartfood popcorn along with Ken Meyers.
It also comes on the heels of a pair of class-action lawsuits against another popular General Mills cereal—Cheerios—which alleged that breakfast stable may contain high pesticide levels.