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The evolution of streaming services reached an integral point as Netflix quietly killed its cheapest ad-free plan ($9.99) in favor of an ad-supported option ($6.99) for new and returning members.
In reporting Q1 2023 earnings, Netflix said that in the U.S., the ad-supported plan already was producing higher overall average revenue per customer (aka ARPU) than the $15.49/month Standard plan.
“The ads plan now accounts for 40% of all Netflix sign-ups in our ads markets and we’re looking to retire our Basic plan in some of our ads countries, starting with Canada and the UK in Q2 and ...
Netflix's ad-tier plan costs $6.99 per month, compared with monthly plans of $9.99 from Warner Bros Discovery's streaming service Max and $7.99 for Walt Disney's Disney+.
Netflix has quietly removed its lowest-priced ad-free streaming plan in the US just ahead of its quarterly earnings results on Wednesday.The "Basic" plan had been offered to US consumers for $9.99 ...
Netflix began experiementing with 15 and 30 second ads on programming, but it now runs 10, 20 and 60 second ads globally. It will also soon allow those on an ad-supported plans to download shows ...
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