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A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. [ 1][ 2] A private-label brand is almost always offered exclusively by the firm that owns it, although in rare instances the brand is licensed to another company. [ 3]
Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of designing, evaluating, and producing packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use.
Avery Dennison Corporation is a multinational manufacturer and distributor of pressure-sensitive adhesive materials (such as self-adhesive labels), apparel branding labels and tags, RFID inlays, and specialty medical products. The company is a member of the Fortune 500 and is headquartered in Mentor, Ohio. [ 1][ 3]
W.B. Mason is an American business products company headquartered in Brockton, Massachusetts. The company is known for its colorful delivery vehicles. The company was founded in 1897 and started out selling rubber stamps and stencils for the Brockton shoe industry. It has since expanded into office supplies, janitorial and sanitation products ...
A white-label product is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they had made it. [ 1][ 2] The name derives from the image of a white label on the packaging that can be filled in with the marketer's trade dress. White-label products are sold by retailers ...
Contract manufacturer. A contract manufacturer ( CM) is a manufacturer that contracts with a firm for components or products (in which case it is a turnkey supplier ). It is a form of outsourcing. A contract manufacturer performing packaging operations is called copacker or a contract packager. Brand name companies focus on product innovation ...
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