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Parent. New Era Cap Company. Website. www .47brand .com. ' 47 is an American lifestyle brand that brings together sports, fashion, and cultural influences. It offers a wide range of licensed headwear, apparel and gear tailored for men, women, and children. The brand has been owned by New Era Cap Company since August 2024.
In 1993, New Era was granted the first exclusive license with the MLB to produce the on-field baseball caps for all of its (then 28, now 30) teams. In 2001, Chris Koch was named CEO. In the 2010s, while New Era had long been associated with baseball, the company focused on delving into football and other sports leagues.
The 59FIFTY is a model of baseball cap made by the New Era Cap Company, a headwear company based in Buffalo, New York. [1] The 59Fifty is the official on-field cap of Major League Baseball (MLB) [2] and Minor League Baseball, and the official sideline cap of the National Football League and the National Basketball Association.
Baseball cap. A baseball cap is a type of soft hat with a rounded crown and a stiff bill [ 1] projecting in front. [ 2] The front of the hat typically displays a design or a logo (historically, usually only a sports team, namely a baseball team, or names of relevant companies, when used as a commercial marketing technique).
Lids (Hat World, Inc.) Lids or Hat World, Inc. is an American retailer specializing in athletic headwear. It primarily operates under the Lids brand with stores in the U.S., Puerto Rico, Canada, Australia, France, Germany, and the United Kingdom plus various websites. The majority of the stores operate in shopping malls and factory outlet ...
Additionally, the American owned company was a major producer of harvest hats, straw hats, fiber sun hats, enameled dress hats, baseball caps, and earmuffs throughout most of the 20th century. However, it is the International Hat military sun helmets that have become the most notable collector's items.
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