Search results
Results From The WOW.Com Content Network
Lorillard increased its African American market budget by 87% over 1968 due to increased efforts marketing its menthol cigarette, Newport, to the African American market. Government surveys in 2011 revealed that menthol cigarettes dominated 30% of the overall market, and over 80% of black smokers prefer menthol as opposed to 22% of non-Hispanic ...
Lorillard Tobacco Company was an American tobacco company that marketed cigarettes under the brand names Newport, Maverick, Old Gold, Kent, True, Satin, and Max. The company had two operating segments: cigarettes and electronic cigarettes. [1] The company was purchased by Reynolds American, a company owned by British American Tobacco, in 2015 ...
On July 15, 2014, Reynolds American agreed to buy Lorillard Tobacco Company for $27.4 billion. [19] The deal also included the sale of the Kool, Winston, Salem, and blu brands to Imperial Tobacco for $7.1 billion. [20] In January 2017, Reynolds American agreed to a $49.4 billion deal to be taken over by British American Tobacco. [21]
By MICHAEL FELBERBAUM RICHMOND, Va. (AP) - Joe Camel is bulking up to take on the Marlboro Man. Camel cigarette maker Reynolds American Inc.'s $25 billion deal to buy Newport maker Lorillard Inc ...
Cigarette maker Lorillard (NYS: LO) reported an 18% jump in its second-quarter earnings on the back of higher sales of its Newport and Maverick brands. However, the company warned that its third ...
You can find instant answers on our AOL Mail help page. Should you need additional assistance we have experts available around the clock at 800-730-2563.
For the first time, the FDA has authorized the marketing of a new tobacco product via its substantial equivalence (SE) pathway, opening the door for Lorillard to begin selling its new Newport Non ...
Old Gold was introduced in 1926 by the Lorillard Tobacco Company and, upon release, would become one of its star products. By 1930, with the aid of a campaign from Lennen & Mitchell that featured exuberant flappers and the slogan "Not a cough in a carload", Old Gold won 7% of the market. During the 1930s, Lennen & Mitchell built the Old Gold ...