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Akzidenz-Grotesk is a sans-serif typeface family originally released by the Berthold Type Foundry of Berlin. "Akzidenz" indicates its intended use as a typeface for commercial print runs such as publicity, tickets and forms, as opposed to fine printing, and "grotesque" was a standard name for sans-serif typefaces at the time.
Sans serif text typefaces (without serifs) often are used for introductory paragraphs, incidental text, and whole short articles. A current fashion is to pair a sans-serif typeface for headings with a high-performance serif typeface of matching style for the text of an article.
Slab serif fonts vary considerably: some such as Rockwell have a geometric design with minimal variation in stroke width—they are sometimes described as sans-serif fonts with added serifs. Others such as those of the "Clarendon" model have a structure more like most other serif fonts, though with larger and more obvious serifs.
The font family originally includes two fonts in regular and bold weights: named MSYH.TTF and 'Microsoft YaHei Bold' in a separate file, MSYHBD.TTF. OpenType features include vertical writing. Microsoft YaHei has been distributed with Windows since Windows Vista, and is the default user interface font when the language is set to Simplified Chinese.
A 2010 Princeton University study involving presenting students with text in a font slightly harder to read found that they consistently retained more information from material displayed in fonts perceived as ugly or disfluent (Monotype Corsiva, Haettenschweiler, and Comic Sans Italic) than in a simpler, more traditional font like Helvetica. [20]
Trebuchet MS was the font used for the window titles in the Windows XP default theme, succeeding MS Sans Serif and Tahoma. Released free of charge [ clarification needed ] by Microsoft as part of their core fonts for the Web package, it remained one of the most popular body text fonts on webpages as of 2009.
A guide explaining the names used by ATF for their many somewhat related 'gothic' types. Franklin Gothic itself is an extra-bold sans-serif type. It draws upon earlier, nineteenth century models from many of the twenty-three foundries consolidated into American Type Founders in 1892.
ITC Avant Garde Gothic is a geometric sans serif font family based on the logo font used in the Avant Garde magazine. Herb Lubalin devised the logo concept and its companion headline typeface, and then he and Tom Carnase, a partner in Lubalin's design firm, worked together to transform the idea into a full-fledged typeface.