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  2. Coupon collector's problem - Wikipedia

    en.wikipedia.org/wiki/Coupon_collector's_problem

    Graph of number of coupons, n vs the expected number of trials (i.e., time) needed to collect them all, E (T ) In probability theory, the coupon collector's problem refers to mathematical analysis of "collect all coupons and win" contests.

  3. E-commerce in India - Wikipedia

    en.wikipedia.org/wiki/E-commerce_in_India

    India has an Internet user base of about 690.0 million as of November 2023, about 40% of the population. [1] Despite being the second-largest user base in world, only behind China (1.079 billion, 48% of population), the penetration of e-commerce is low compared to markets like the United States (266 million, 84%), or France (54M, 81%), but is growing, adding around 6 million new entrants every ...

  4. Trade promotion (marketing) - Wikipedia

    en.wikipedia.org/wiki/Trade_promotion_(marketing)

    In-store displays are promotional fixtures in retail stores. Variations of in-store displays include Point-of-Sale Displays, which are located near cash registers to encourage impulse buying; Floor Stickers, or advertisements for products on the aisle of a store; Feature Displays, which can be located at the end of an aisle to draw attention to a product; and Special Racks, or manipulation of ...

  5. Order of magnitude - Wikipedia

    en.wikipedia.org/wiki/Order_of_magnitude

    Generally, the order of magnitude of a number is the smallest power of 10 used to represent that number. [2] To work out the order of magnitude of a number , the number is first expressed in the following form:

  6. Guerrilla marketing - Wikipedia

    en.wikipedia.org/wiki/Guerrilla_marketing

    The goal is to create awareness to customers about what the enterprise is doing. One example of this took place in Montpelier, Vermont, where the New England Culinary Institute (NECI) sent a group of students to a movie theatre to hand out 400 fliers. The fliers had coupons in which NECI was inviting people to go to its monthly Theme Dinners.

  7. Rebate (marketing) - Wikipedia

    en.wikipedia.org/wiki/Rebate_(marketing)

    For example, an item might be advertised as "$39 after rebate" with the item costing $79 out-the-door with a $40 rebate that the customer would need to redeem. Sometimes discounts are given at the point of sale rather than the manufacturer providing rebates, eliminating the need for coupons or mail-in rebates.

  8. Valpak - Wikipedia

    en.wikipedia.org/wiki/Valpak

    Valpak prints, packages and ships coupon envelopes from the Valpak Manufacturing Center, a $200-million, 500,000-square-foot print production facility in St. Petersburg. [6] Print inserts in the envelope advertise local businesses and national brands with coupons for dining, health and beauty, entertainment, automotive, home services and more.

  9. Premium (marketing) - Wikipedia

    en.wikipedia.org/wiki/Premium_(marketing)

    Free premiums are sales promotions that involve the consumer purchasing a product in order to receive a free gift or reward. An example of this is the ‘buy a coffee and receive a free muffin’ campaign used by some coffee houses. Self-liquidating premiums are when a consumer is expected to pay a designated monetary value for a gift or item.

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