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2. General Mills bets the power of flavor will save it from ...

   www.aol.com/finance/general-mills-bets-power...

   General Mills made the controversial decision in 2016 to remove artificial dyes from its Lucky Charms and Trix cereals in favor of natural dyes made from fruit and vegetable juices, part of a ...

3. General Mills - Wikipedia

   en.wikipedia.org/wiki/General_Mills

   Founding as General Mills. General Mills itself was created on June 20, 1928, [8] when Washburn-Crosby President James Ford Bell merged Washburn-Crosby with three other mills. [9] In the same year, General Mills acquired the Wichita Mill and Elevator Company of the industrialist Frank Kell of Wichita Falls, Texas.

4. Betty Crocker - Wikipedia, the free encyclopedia

   en.wikipedia.org/wiki/Betty_Crocker

   Betty Crocker is a cultural icon, as well as brand name and trademark of American Fortune 500 corporation General Mills. The name was first developed by the Washburn ...

5. Premium (marketing) - Wikipedia

   en.wikipedia.org/wiki/Premium_(marketing)

   To avoid confusion with cents-off coupons, the premium program was renamed "Betty Crocker Catalog Points" in 1992. General Mills retired the Betty Crocker Catalog in December 2006 and ended the premium program after 75 years. (Now that the premium program is no longer in effect, consumers can clip "Box Tops for Education" that are printed on ...

6. List of breakfast cereal advertising characters - Wikipedia

   en.wikipedia.org/wiki/List_of_breakfast_cereal...

   Chip the Wolf. Count Alfred Chocula. Chef Wendell (defunct) Crazy Squares. Franken Berry. Fruit Brute. Fillmore Bear. Hoppity Hooper. Lucky the Leprechaun.

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