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Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It was founded in 2000 under the name ExactTarget. The company filed for an IPO in 2007, but withdrew its filing two years later and raised $145 million in funding. It acquired CoTweet, Pardot, iGoDigital and Keymail Marketing.
Salesforce. [1] Salesforce, Inc. is an American cloud -based software company headquartered in San Francisco, California. It provides customer relationship management (CRM) software and applications focused on sales, customer service, marketing automation, e-commerce, analytics, and application development.
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INDIANAPOLIS-- ( BUSINESS WIRE )-- Global interactive marketing provider ExactTarget ( NYS: ET) announced today it has acquired privately-held marketing automation provider Pardot, LLC, extending ...
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What: Shares of ExactTarget soared 52% today. Although we don't believe in timing the market or panicking over market movements, we do like to keep an eye on big changes -- just in case they're ...
ExactTarget's suite of integrated applications enable marketers to plan, automate, deliver and optimize data-driven digital marketing and real-time communications to drive customer engagement ...
At a premium of slightly more than 50%, it's not surprising that salesforce.com's decision to acquire cloud marketing specialist ExactTarget wasn't greeted with cheers from investors. The ...
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