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Netflix last year stopped new subscriptions to its Basic plan, but allowed existing subscribers on that tier to keep it. ... The Standard plan lets users stream in more than one place at a time ...
The evolution of streaming services reached an integral point as Netflix quietly killed its cheapest ad-free plan ($9.99) in favor of an ad-supported option ($6.99) for new and returning members.
In reporting Q1 2023 earnings, Netflix said that in the U.S., the ad-supported plan already was producing higher overall average revenue per customer (aka ARPU) than the $15.49/month Standard plan.
On September 12, 2017, T-Mobile introduced the Netflix On Us program. Initially, this was limited to T-Mobile ONE family plans, and the Standard ad-free Netflix plan was included, valued at $11/month after an October 2017 price increase. Over time, the benefit was expanded to several other individual and family plans.
For ad-free experiences, Netflix now offers plans that start at $15.49 per month. "The Basic plan is no longer available for new or rejoining members. If you are currently on the Basic plan, ...
Netflix’s cheapest ad-free option is soon going extinct. As the streamer continues to grow alongside recent password-sharing crackdowns and ad-based tiers, Netflix is planning to phase out its ...
Netflix is eliminating its cheapest no-ads plan in both the U.S. and the UK, forcing new subscribers to either pony up another $5.50 month for ad-free streaming or, more ideally, go with the ad ...
Users must either watch advertising or pay more for their plan
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