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In the 2010s and early 2020s, particularly during the COVID-19 lockdowns, cleavage-enhancing bras began to decline in popularity. [228] [229] Bralettes and soft bras gained market share at the expense of underwire and padded bras, [230] sometimes also serving as outerwear. [231] Some bralettes have plunging designs, light padding or bottom ...
In the 2010s and early 2020s, cleavage-enhancing bras began to decline in popularity. [273] [274] Bralettes and soft bras gained market share at the expense of underwire and padded bras, [275] sometimes also serving as outerwear. [276] Some bralettes have plunging designs, light padding or bottom support. [277]
In 2017, the sales of cleavage-boosting bras fell by 45%, while at Marks & Spencer, wireless bras sales grew by 40%. [67] Some have attributed the rising popularity of bralettes to a new focus on the "athletic body, health and wellbeing" rather than "the male gaze", [68] while others suggest a connection to the #MeToo movement. [69]
Although some social attitudes to increased body exposure began to soften during the late 1960s, contemporary Western societies still generally view toplessness unfavorably. During a short period in 1964, "topless" dress designs appeared at fashion shows, but those who wore the dresses in public found themselves arrested on indecency charges ...
During this time, the mammary glands grow in size and volume and begin resting on the chest. These development stages of secondary sex characteristics (breasts, pubic hair, etc.) are illustrated in the five-stage Tanner scale. [40] During thelarche, the developing breasts are sometimes of unequal size, and usually the left breast is slightly ...
Some feminists began arguing in the 1960s and 1970s that the bra was an example of how women's clothing shaped and even deformed women's bodies to male expectations. In 1964, Professor Lisa Jardine described her dinner with Australian writer and public intellectual Germaine Greer during a formal college dinner in Newnham College, Cambridge :
Breast development, also known as mammogenesis, is a complex biological process in primates that takes place throughout a female's life.. It occurs across several phases, including prenatal development, puberty, and pregnancy.
1934 (): Though full-body swimming attire is mandatory, men begin to appear bare-chested on crowded public beaches despite the threat of arrest, Long Island, New York. [28] 1936 (): Male bare-chestedness is legalized, United States. [28] 1938 (): First naturist clubs are established, New Zealand. [29]