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Vertical integration is the degree to which a firm owns its upstream suppliers and its downstream buyers. The differences depend on where the firm is placed in the order of the supply chain. There are three varieties of vertical integration: backward (upstream) vertical integration, forward (downstream) vertical integration, and balanced (both ...
Marketing. Horizontal integration is the process of a company increasing production of goods or services at the same level of the value chain, in the same industry. A company may do this via internal expansion or through mergers and acquisitions. [ 1][ 2][ 3] The process can lead to monopoly if a company captures the vast majority of the market ...
Horizontal gene transfer ( HGT) or lateral gene transfer ( LGT) [ 1][ 2][ 3] is the movement of genetic material between organisms other than by the ("vertical") transmission of DNA from parent to offspring ( reproduction ). [ 4] HGT is an important factor in the evolution of many organisms. [ 5][ 6] HGT is influencing scientific understanding ...
Introgression, also known as introgressive hybridization, in genetics is the transfer of genetic material from one species into the gene pool of another by the repeated backcrossing of an interspecific hybrid with one of its parent species. Introgression is a long-term process, even when artificial; it may take many hybrid generations before ...
Transduction is the process by which foreign DNA is introduced into a cell by a virus or viral vector. [1] An example is the viral transfer of DNA from one bacterium to another and hence an example of horizontal gene transfer. [2] Transduction does not require physical contact between the cell donating the DNA and the cell receiving the DNA ...
Product differentiation. In economics and marketing, product differentiation (or simply differentiation) is the process of distinguishing a product or service from others to make it more attractive to a particular target market. This involves differentiating it from competitors ' products as well as from a firm's other products.
Horizontal integration, when a company increases production of goods or services at the same level of the value chain and in the same industry (e.g via internal expansion, acquisition or merger) Vertical integration, when the the supply chain of a company is integrated and owned by that company (i.e. integration of multiple stages of production)
Horizontal transmission is the transmission of organisms between biotic and/or abiotic members of an ecosystem that are not in a parent-progeny relationship. Because the evolutionary fate of the agent is not tied to reproductive success of the host, horizontal transmission tends to evolve virulence. It is therefore a critical concept for ...