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Jewelry Television is an American television network specializing in the sale of jewelry. On-air and online, the network is mainly branded by its jtv initials in lower-case letters. It has an estimated reach of more than 80 million U.S. households, through cable and satellite providers, online streaming and limited over-the-air broadcasters. [1]
A "teaser" web page and advertisements were released on the ABC in early July. The full site at jtv.com.au went live on 27 July 2006. jtv's first broadcast was on 28 July 2006, with the debut jtv live being broadcast the following night: a You Am I concert recorded at the Hyde Park Barracks in Sydney.
Shop LC was originally launched as The Jewelry Channel in 2007. In 2009, The Jewelry Channel was renamed as Liquidation Channel and switched over to a discount liquidation model in 2009 due to a lack of demand for luxury items in the Great Recession, and to reduce confusion with the already-existing Jewelry Television. [2]
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Coupons can be used to research the price sensitivity of different groups of buyers (by sending out coupons with different dollar values to different groups). Time, location and sizes (e.g. five pound vs. 20 pound bag) [12] affect prices; coupons are part of the marketing mix. [13] So is knowing about the customer. [14] [12]
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