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General Mills itself was created on June 20, 1928, when Washburn-Crosby President James Ford Bell merged Washburn-Crosby with three other mills. In the same year, General Mills acquired the Wichita Mill and Elevator Company of the industrialist Frank Kell of Wichita Falls, Texas. With the sale, Kell acquired cash plus stock in the corporation.
General Mills (50%) Cereal Partners Worldwide S.A. is a joint venture between General Mills and Nestlé, established in 1991 to produce breakfast cereals. The company is headquartered in Lausanne, Switzerland, and markets cereals in more than 130 countries (except for the U.S. and Canada, where General Mills markets the cereals directly). [1]
Darden Restaurants, Inc. is an American multi-brand restaurant operator headquartered in Orlando, Florida. As of May 2023, the firm owns three fine dining restaurant chains: Ruth’s Chris Steak House, Eddie V's and The Capital Grille; and six casual dining restaurant chains: Olive Garden Italian Restaurant, LongHorn Steakhouse, Bahama Breeze, Seasons 52, Yard House and Cheddar's Scratch Kitchen.
Lucky Charms is a brand of breakfast cereal produced by General Mills since 1964. [1] The cereal consists of multi-colored marshmallows and pieces of shaped pulverized oat, each resembling one of several objects or symbols associated with good luck. The packaging and marketing features a leprechaun mascot, Lucky.
Cheerios is a brand of cereal manufactured by General Mills in the United States and Canada, consisting of pulverized oats in the shape of a solid torus.In some countries, including the United Kingdom, Cheerios is marketed by Cereal Partners under the Nestlé brand; in Australia and New Zealand, Cheerios is sold as an Uncle Tobys product.
Betty Crocker is a cultural icon, as well as brand name and trademark of American Fortune 500 corporation General Mills. The name was first developed by the Washburn ...
General Mills made the controversial decision in 2016 to remove artificial dyes from its Lucky Charms and Trix cereals in favor of natural dyes made from fruit and vegetable juices, part of a ...
On February 3, 2020, a BuzzFeed article was published claiming that General Mills sent them exclusive info regarding a return of Dunkaroos. The official Twitter account for Dunkaroos claimed that they were scheduled to be re-released during the summer of 2020. It also used to link to the BuzzFeed article in the bio, but this was later changed ...
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