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Click: Definition. When someone clicks your ad, like on the blue headline or phone number of a text ad, Google Ads counts that as a click. A click is counted even if the person doesn't reach your website, maybe because it's temporarily unavailable. As a result, you might see a difference between the number of clicks on your ad and the number of ...
Maximize Clicks is an automated bid strategy that sets your bids to help get as many clicks as possible within your budget. Note that the Maximize Clicks Bid Strategy doesn’t optimize towards impression share. You can use Maximize Clicks for a single campaign, or you can set it up as a portfolio bid strategy. Portfolio strategies group ...
Follow these instructions to create an example custom exploration for outbound clicks: Sign in to Google Analytics. On the left, click Explore. At the top of the screen, select the blank template. Click Import. Next to Metrics, click + and under Event select Event count. Click Import. Under Values, click + Drop or select metric and select Event ...
Setup and management. Clicks and costs in Smart campaigns. Clicks and costs in Smart campaigns. Customers interact with your ads by clicking or calling the phone number listed in your ad. After clicking your ad, a potential customer is taken to the landing page for your ad—usually your website. People can also click the phone number in your ...
Click trigger. Use Google Tag Manager's click trigger to fire tags based on click events. When an element is clicked on a page that matches the trigger conditions, Tag Manager will automatically populate values for any active click-based built-in variables. To configure a click trigger: Click Triggers New. Click Trigger Configuration and choose ...
The Bid Simulator can show you estimates of the clicks, cost, impressions, conversions, and conversion value you would have seen with max. CPC bids of US$1.50 or US$0.75 for your keyword. The Campaign Bid Simulator can show you the same estimates based on setting a campaign-wide bid of US$1.50, for example, or increasing or decreasing your ...
Clicks vs. Users. There is an important distinction between clicks (such as in your Google Ads reports) and users (such as in your Audience reports). The Clicks column in your Google Ads reports indicates how many times your advertisements were clicked by users, while Users indicates the number of unique (deduplicated) users who clicked your ...
Counting clicks. When a user clicks on an ad creative, a click request is sent to the Ad Manager ad server. Ad Manager counts a click as soon as it receives the click request and then sends the user the defined click-through URL. Note that Ad Manager counts the click when it's received, not when the user is redirected to the click-through URL.
Call clicks are the number of times potential customers tapped the "Call" button in your ad from mobile devices. Knowing the approximate number of calls coming from your ad can help you understand your ad's effectiveness in driving business. Your ad can also generate calls by directing people to your website.
Maximize clicks: Definition. An automated bid strategy that automatically sets your bids to help get as many clicks as possible within your budget. Maximize Clicks is the simplest way to bid for clicks—you set a budget, and Google Ads does the rest. You don't need to choose specific bid amounts for your ad groups, keywords, or placements.