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2. Marketing collateral - Wikipedia

   en.wikipedia.org/wiki/Marketing_collateral

   Marketing. In marketing and sales, marketing collateral is a collection of media used to support the sales of a product or service. Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools. These sales aids are intended to make the sales effort easier and more effective.

3. Brochure - Wikipedia

   en.wikipedia.org/wiki/Brochure

   A brochure is a corporate marketing instrument to promote a product or service. It is a tool used to circulate information about the product or service. [1] A brochure is like a magazine but with pictures of the product or the service which the brand is promoting. Depending on various aspects there are different types of brochures: Gate Fold ...

4. Brochureware - Wikipedia

   en.wikipedia.org/wiki/Brochureware

   Brochureware. Brochureware was a term used to describe "simply listing products and services on a Web site." [1] To emphasize what's lacking, Advertising Age referred to "static brochureware" [2] - it just stands there and "is little more than a brochure." [3]

5. Flyer (pamphlet) - Wikipedia

   en.wikipedia.org/wiki/Flyer_(pamphlet)

   Flyer (pamphlet) A flyer (or flier) is a form of paper advertisement intended for wide distribution and typically posted or distributed in a public place, handed out to individuals or sent through the mail. Today, flyers range from inexpensively photocopied leaflets to expensive, glossy, full-color circulars.

6. Sales letter - Wikipedia

   en.wikipedia.org/wiki/Sales_letter

   Sales Letter intended to get the customer to commit to purchasing the product or service, typically without any further intervention. Sales letter are a special form of advertising, aiming to sell company’s goods and services. Sales letter must be arouse interest, sound convincing, create a desire and encourage the reader to take action.

7. Marketing research - Wikipedia

   en.wikipedia.org/wiki/Marketing_research

   Marketing. Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior . This involves specifying the data required to address these ...