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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid traffic (known as "natural" or " organic " results) rather than direct traffic or paid traffic .
Keyword research. The objective of keyword research is to generate, with good precision and recall, a large number of terms that are highly relevant yet non-obvious to the given input keyword. [1] The process of keyword research involves brainstorming and the use of keyword research tools, with popular ones including Semrush and Google Trends.
Google Search Console. Google Search Console (formerly Google Webmaster Tools) is a web service by Google which allows webmasters to check indexing status, search queries, crawling errors and optimize visibility of their websites. [1] Until 20 May 2015, the service was called Google Webmaster Tools. [2] In January 2018, Google introduced a new ...
Website promotion is the continuing process used by webmasters to improve content and increase exposure of a website to bring more visitors. [1] : 210 Many techniques such as search engine optimization and search engine submission are used to increase a site's traffic once content is developed. [1] : 314. With the rise in popularity of social ...
Development. 1996–1997. Development of basic technology, launch of search engine, attachments like gmail and classroom come later. 2000. Internationalization: search is launched in 13 new languages. 2001–2004. Google launches many new search categories, such as Google News, Google Books, and Google Scholar . 2002 onward.
These include web search engines (e.g. Google), database or structured data search engines (e.g. Dieselpoint), and mixed search engines or enterprise search. The more prevalent search engines, such as Google and Yahoo!, utilize hundreds of thousands computers to process trillions of web pages in order to return fairly well-aimed results. Due to ...
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