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  2. Sales promotion - Wikipedia

    en.wikipedia.org/wiki/Sales_promotion

    Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity / public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...

  3. Takeover - Wikipedia

    en.wikipedia.org/wiki/Takeover

    Takeover. In business, a takeover is the purchase of one company (the target) by another (the acquirer or bidder ). In the UK, the term refers to the acquisition of a public company whose shares are publicly listed, in contrast to the acquisition of a private company . Management of the target company may or may not agree with a proposed ...

  4. Glossary of mergers, acquisitions, and takeovers - Wikipedia

    en.wikipedia.org/wiki/Glossary_of_mergers...

    Merger. An amicable involvement of two or more companies to form one unit, and to increase overall efficiency. The shareholders of merged companies are offered equivalent holdings in the new company, and old employees are generally retained. Takeovers, which are quite another matter, generate a lot more heat.

  5. Accenture CEO Julie Sweet builds her legacy with deal to buy ...

    www.aol.com/finance/accenture-ceo-julie-sweet...

    On her first day as CEO of Accenture almost five years ago, she announced a program to train every employee on the key technologies transforming business. Yesterday, as I reported here, Sweet ...

  6. Management buyout - Wikipedia

    en.wikipedia.org/wiki/Management_buyout

    Management buyout. A management buyout ( MBO) is a form of acquisition in which a company's existing managers acquire a large part, or all, of the company, whether from a parent company or individual. Management - and/or leveraged buyouts became noted phenomena of 1980s business economics. These so-called MBOs originated in the US, spreading ...

  7. List of largest mergers and acquisitions - Wikipedia

    en.wikipedia.org/wiki/List_of_largest_mergers...

    As of February 2024, the largest ever acquisition was the 1999 takeover of Mannesmann by Vodafone Airtouch plc at $183 billion ($334.7 billion adjusted for inflation). AT&T appears in these lists the most times with five entries, for a combined transaction value of $311.4 billion. Mergers and acquisitions are notated with the year the ...

  8. US FCC approves T-Mobile deal to buy budget provider ... - AOL

    www.aol.com/news/us-fcc-approves-t-mobile...

    T-Mobile announced the deal to buy the owner of Ryan Reynolds-backed budget service provider in March 2023, saying it would allow the company to tap a larger share of the pay-as-you-go customer base.

  9. Phishing - Wikipedia

    en.wikipedia.org/wiki/Phishing

    Clone phishing is a type of attack where a legitimate email with an attachment or link is copied and modified to contain malicious content. The modified email is then sent from a fake address made to look like it's from the original sender. The attack may appear to be a resend or update of the original email.

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