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2. General Mills - Wikipedia

   en.wikipedia.org/wiki/General_Mills

   General Mills itself was created on June 20, 1928, [8] when Washburn-Crosby President James Ford Bell merged Washburn-Crosby with three other mills. [9] In the same year, General Mills acquired the Wichita Mill and Elevator Company of the industrialist Frank Kell of Wichita Falls, Texas. With the sale, Kell acquired cash plus stock in the ...

3. Betty Crocker - Wikipedia, the free encyclopedia

   en.wikipedia.org/wiki/Betty_Crocker

   Betty Crocker is a cultural icon, as well as brand name and trademark of American Fortune 500 corporation General Mills. The name was first developed by the Washburn ...

4. Darden Restaurants - Wikipedia

   en.wikipedia.org/wiki/Darden_Restaurants

   Darden Restaurants, Inc. is an American multi-brand restaurant operator headquartered in Orlando, Florida. [1] As of May 2023, the firm owns three fine dining restaurant chains: Ruth’s Chris Steak House, Eddie V's and The Capital Grille; and seven casual dining restaurant chains: Olive Garden Italian Restaurant, LongHorn Steakhouse, Bahama Breeze, Seasons 52, The Capital Burger, Yard House ...

5. Premium (marketing) - Wikipedia

   en.wikipedia.org/wiki/Premium_(marketing)

   t. e. In marketing, premiums are promotional items — toys, collectables, souvenirs and household products — that are linked to a product, and often require proofs of purchase such as box tops or tokens to acquire. [1][2] The consumer generally has to pay at least the shipping and handling costs to receive the premium.

6. General Mills bets the power of flavor will save it from ...

   www.aol.com/finance/general-mills-bets-power...

   In addition to tweaking prices and increasing coupons to lure back shoppers, General Mills plans to invest in promotional activity ... General Mills made the controversial decision in 2016 to ...

7. Wheaties - Wikipedia

   en.wikipedia.org/wiki/Wheaties

   In 1958, General Mills decided to combat the decline in sales by returning Wheaties to its sporting roots. [4] A three-pronged marketing strategy was devised. The first element was the selection of the brand's first spokesman, Bob Richards, two-time Olympic pole vault champion. The second was the reentry of Wheaties into the sports television ...