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2. Pharmaceutical marketing - Wikipedia

   en.wikipedia.org/wiki/Pharmaceutical_marketing

   When the US number are broken down 56% was free samples, 25% was detailing of physicians, 12.5% was direct to users advertising, 4% on hospital detailing, and 2% on journal ads. [29] In the United States approximately $20 billion could be saved if generics were used instead of equivalent brand name products.

3. Coupon - Wikipedia

   en.wikipedia.org/wiki/Coupon

   Coupon. In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product . Customarily, coupons are issued by manufacturers of consumer packaged goods [ 1] or by retailers, to be used in retail stores as a part of sales promotions. They are often widely distributed through mail ...

4. Variety store - Wikipedia

   en.wikipedia.org/wiki/Variety_store

   An art gallery in Seattle's International District preserves the façade and some features of Higo Variety Store, an independent Japanese-American five and ten. A variety store (also five and dime (historic), pound shop, or dollar store) is a retail store that sells general merchandise, such as apparel, auto parts, dry goods, toys, hardware ...

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6. Buy one, get one free - Wikipedia

   en.wikipedia.org/wiki/Buy_one,_get_one_free

   Buy one, get one free. " Buy one, get one free " or " two for the price of one " is a common form of sales promotion. Economist Alex Tabarrok has argued that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion ...

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