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General Mills became the sponsor of the popular radio show The Lone Ranger in 1941. The show was then brought to television, and, after 20 years, their sponsorship came to an end in 1961. Beginning in 1959, General Mills sponsored the Rocky and His Friends television series, later known as The Bullwinkle Show.
Betty Crocker is a cultural icon, as well as brand name and trademark of American Fortune 500 corporation General Mills. The name was first developed by the Washburn ...
In 1901, the Quaker Oats Company was founded in New Jersey with headquarters in Chicago, by the merger of four oat mills: the Quaker Mill Company in Ravenna, Ohio, which held the trademark on the Quaker name; the cereal mill in Cedar Rapids, Iowa, owned by John Stuart, his son Robert Stuart, and their partner George Douglas; the German Mills American Oatmeal Company in Akron, Ohio, owned by ...
In addition to tweaking prices and increasing coupons to lure back shoppers, General Mills plans to invest in promotional activity—including bringing back the Pillsbury Doughboy—and improving ...
Post Consumer Brands (previously Post Cereals and Postum Cereals; also known as simply "Post") is an American consumer packaged goods food manufacturer headquartered in Lakeville, Minnesota . The company, founded in 1895 by C. W. Post, owns a large portfolio of cereal brands that include Bran Flakes, Honey Bunches of Oats, Golden Crisp, Grape ...
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In an email to CBS News, General Mills said food safety is a top priority, and although "most crops grown in fields use some form of pesticides and trace amounts are found in the majority of food ...
Jason and Travis Kelce are collaborating with General Mills on their own cereal, the Kelce Mix. Their cereal combines three popular cereals, including Cinnamon Toast Crunch, Lucky Charms, and ...