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A 1953-55 Lesney-Matchbox Road Roller, one of the first toys to be produced under the Matchbox name. The Matchbox name originated in 1953 as a brand name of the British die-casting company Lesney Products, whose reputation was moulded by [2] John W. "Jack" Odell (1920–2007), [3] Leslie Charles Smith (1918–2005), [4] and Rodney Smith.
Lesney was founded on 19 January 1947 as an industrial die-casting company by Leslie Smith (6 March 1918 - 26 May 2005) and Rodney Smith (26 August 1917 - 20 July 2013). The name "Lesney" was an acronym from both partners' (who were not related by blood) names. They had been school friends and served together in the Royal Navy during World War II.
Matchbook cover, World War II, Uncle Sam. A "matchcover", or "matchbook cover", is a thin cardboard covering that folds over match sticks in a "book" or "pack" of matches. Covers have been used as a form of advertising since 1894, two years after they were patented, and since then, have attracted people who enjoy the hobby of collecting.
Aluminum Model Toys (AMT) is an American brand of scale model vehicles. The former manufacturing company was founded in Troy, Michigan, in 1948 by West Gallogly Sr. AMT became known for producing 1:25 scale plastic automobile dealer promotional model cars and friction motor models, and pioneered the annual 3-in-1 model kit buildable in stock, custom, or hot-rod versions.
Marketing. Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products, which are often informally called promo products, swag[ 1] ( mass nouns ), tchotchkes, or freebies ( count nouns ), are used in marketing and sales.
Lledo. Lledo was a British manufacturing company founded in 1982 by Matchbox co-founder Jack Odell, and Burt Russell, [ 1] and based in Enfield. The factory produced mainly die-cast scale model commercial vehicles, and also cars, from 1983 to 1999, when the company went into bankruptcy . Models were later made in China.
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