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In 1958, General Mills decided to combat the decline in sales by returning Wheaties to its sporting roots. A three-pronged marketing strategy was devised. The first element was the selection of the brand's first spokesman, Bob Richards, two-time Olympic pole vault champion. The second was the reentry of Wheaties into the sports television ...
Phoebe Mills United States: Gabriela Potorac Romania: 1992 Barcelona details: Tatiana Lysenko Unified Team: Lu Li China: none awarded: Shannon Miller United States: 1996 Atlanta details: Shannon Miller United States: Lilia Podkopayeva Ukraine: Gina Gogean Romania: 2000 Sydney details: Liu Xuan China: Yekaterina Lobaznyuk Russia: Yelena ...
General Mills has been sued by eight Black employees who accused the food company of tolerating decades of racism at a suburban Atlanta plant led by white managers known as the Good Ole Boys. A ...
General Mills itself was created on June 20, 1928, when Washburn-Crosby President James Ford Bell merged Washburn-Crosby with three other mills. In the same year, General Mills acquired the Wichita Mill and Elevator Company of the industrialist Frank Kell of Wichita Falls , Texas .
General Mills, the manufacturer of Cheerios and other well-known cereals, is being sued by eight Black employees working at a Georgia plant who say it’s rampant with racism under the control of ...
General Mills made the controversial decision in 2016 to remove artificial dyes from its Lucky Charms and Trix cereals in favor of natural dyes made from fruit and vegetable juices, part of a ...
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The Box Tops for Education ( BTFE) program is an American school fundraising program sponsored by General Mills. [1] [2] Schools can earn 10 cents for every qualifying product purchased by parents and turned in to the school. The program began in California in 1996 as a way for schools to earn money through collecting coupons, known as boxtops ...