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A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. [ 1][ 2] A private-label brand is almost always offered exclusively by the firm that owns it, although in rare instances the brand is licensed to another company. [ 3]
Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of designing, evaluating, and producing packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use.
Record labels may be small, localized and "independent" ("indie"), or they may be part of a large international media group, or somewhere in between.The Association of Independent Music (AIM) defines a 'major' as "a multinational company which (together with the companies in its group) has more than 5% of the world market(s) for the sale of records or music videos."
CCL Industries Inc. is an American-Canadian company founded in 1951. It describes itself as the world's largest label maker. [3] It is listed on the Toronto Stock Exchange, and is an S&P/TSX 60 Component. CCL consists of five divisions – CCL Label, CCL Container, Avery, Checkpoint, and Innovia. It has 154 manufacturing facilities in North ...
Product (business) In marketing, a product is an object, or system, or service made available for consumer use as of the consumer demand; it is anything that can be offered to a market to satisfy the desire or need of a customer. [ 1] In retailing, products are often referred to as merchandise, and in manufacturing, products are bought as raw ...
A product line extension is the procedure of entering a new market segment in its product class by means of using a current brand name. An example of this is the Campbell Soup Company , primarily a producer of canned soups.
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