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That means customers who are currently paying the $11.99 monthly rate will have to either opt in for advertising during programs (and pay a lower rate of $6.99) or jump to the next ad-free tier ...
The removal of this plan, which the company also did in Canada last month, comes as Netflix has touted the success of its recently launched ad-supported offering, which comes at a cost of $6.99 ...
In reporting Q1 2023 earnings, Netflix said that in the U.S., the ad-supported plan already was producing higher overall average revenue per customer (aka ARPU) than the $15.49/month Standard plan.
The evolution of streaming services reached an integral point as Netflix quietly killed its cheapest ad-free plan ($9.99) in favor of an ad-supported option ($6.99) for new and returning members.
Netflix's ad-tier plan costs $6.99 per month, compared with monthly plans of $9.99 from Warner Bros Discovery's streaming service Max and $7.99 for Walt Disney's Disney+.
The plan, which starts Nov. 3, would bring 4 to 5 minutes of commercials per hour to Netflix programs like "Emily in Paris." How much Netflix's new ad-supported plan will cost and what you get ...
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