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The evolution of streaming services reached an integral point as Netflix quietly killed its cheapest ad-free plan ($9.99) in favor of an ad-supported option ($6.99) for new and returning members.
The "Basic" plan had been offered to US consumers for $9.99 a month. The removal of this plan, ... For ad-free experiences, Netflix now offers plans that start at $15.49 per month.
In reporting Q1 2023 earnings, Netflix said that in the U.S., the ad-supported plan already was producing higher overall average revenue per customer (aka ARPU) than the $15.49/month Standard plan.
The trailer was later revealed to be a spec promo, similar to a spec script, by an independent commercial director, whom Netflix contracted to make a title sequence for the series after the video's popularity, though they did not go ahead with the concept.
Netflix last year stopped new subscriptions to its Basic plan, but allowed existing subscribers on that tier to keep it. Now it's killing it off for good, starting with Canada and the U.K.
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